Think & Grow Psychology

The Courage to Be Rejected


A man once approached a complete stranger and abruptly asked to borrow $100, only to be flatly refused. At a fast-food restaurant, he asked for a free extra burger and was denied again. From there, he intentionally began making increasingly unreasonable requests. He asked a flight attendant if he could deliver the in-flight safety announcement himself, and even went to a pet grooming salon and requested a haircut. His eccentric social experiment continued until he had reached one hundred such attempts. Most of his requests were rejected, but he didn’t mind in the least. After all, his goal from the very beginning was to be rejected.

After failing to secure investment for a business he had enthusiastically launched, the man decided to take on a “rejection challenge.” He believed that to achieve his dreams, he needed to build immunity to being turned down. After one hundred attempts, he developed the mental resilience to remain unfazed by rejection and realized that the instinct to avoid it stems from fear. This is the story of Jia Jiang, a bestselling author and renowned speaker whose life was transformed through this very experience.

The real obstacle we must overcome is not other people, but the fear within our own hearts. If we refuse to surrender to that formless fear, rejection cannot shake us. Instead, it can become the very force that moves us closer to our dreams.
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